" Since the Mental Toughness Programme the Directors have shown a staggering degree of resilience and bravery "
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-Director Kent, Probation Service

about us

About JHK Consultancy

JHK's founder and managing director, Judith Krichefski, is a serial entrepreneur, qualified business coach and Mental Toughness Accredited Practitioner with over forty years of commercial experience.

Judith is eminently qualified to deliver mental toughness solutions, because challenge has played a major role in her personal and business life from her early years. As a child, Judith first cheated death by surviving being marooned on a sandbank and not just coped with, but actually flourished, after being sent to school in France without having a word of French. Her path was set following an inspirational meeting with General Charles de Gaulle, who told Judith: "You can do and have anything you want. Just make it happen."

Further inspiration in the form of images from the Baur Au Lac Hotel bar in Zurich and a White House chef led Judith to enter hospitality management, by gaining a coveted place at the École hôtelière de Lausanne. She was only one of four women of the eighty strong cohort, and one of only three of the ten English students to complete the tough course.

Throughout a career that has seen her successfully battle chauvinism to launch, build and sell several businesses, Judith has faced and overcome serious professional and personal challenges. She ascribes this success to her own mental toughness and ability to "stay comfortable when out of my comfort zone."

Judith has closely followed the research into mental toughness by Dr Peter Clough and TCA Consultants. When mental toughness acquired a theoretical scientific base and MTQ48 was first launched, she immediately partnered with AQR, training to become the first Mental Toughness Accredited Practitioner in London in 2007.

Fluent in French and spoken Spanish and Italian, Judith holds the following qualifications, memberships and accreditations:



  • Mental Toughness Accredited Practitioner
  • NLP Master Practitioner and ITS Certified NLP Coach
  • Working towards accreditation of the Association of Executive Coaches
  • SFEDI (Small Firms Enterprise Development Initiative) Accredited
  • Postgraduate Diploma in Management Sciences (DMS)
  • Oxford School of Coaching and Mentoring Diploma
  • Member of the Chartered Institute of Marketing (MCIM)
  • Member of the Institute of Business Consulting (IBC)
  • Member of the Chartered Institute of Personnel and Development (CIPD)

To find out how a mental toughness programme created and delivered by JHK can optimise your personal and organisational performance, contact us now.