On the 8th of September 2011 JHK delivered a presentation to the Youth Advisory Research Forum on “Mental Toughness in sports” as part of the NEET Project. NEET: “not in employment, education and training” is a standing project aimed at helping UK national youths aged between 16-24 years of age to gain employment, education and training with project plans for 2010-2012. The UK unemployment rate total for the youth category aged 16-24 years old hit a record high of 991,000 in the quarter, a jobless rate of 21.3%.
The presentation delivered by Judith Krichefski was attended by a group of executives from over 20 organisations working with disadvantaged youth. The presentation demonstrated that by developing Mental Toughness in young people there can be significant impact in the following areas:
- performance – at school, sports and job interviews;
- behaviour – more engaged, more positive, can do attitude, less violence;
- wellbeing – increased morale and motivation;
- aspirations – increased employment, further education and success.
The group of 20 went away enthused and motivated and several organisations are now piloting joint projects with JHK Ltd around Developing Mental Toughness in young people.